AXIS LABS
Proposal · June 25, 2026 Prepared by Jason For your GHL build

Funnels to follow-up.
All in GHL.

A full GoHighLevel build covering every layer your team needs. Funnels and landing pages tuned to your actual offer (not pretty for pretty's sake), email and SMS sequences that react to lead behavior instead of firing on a calendar, a pipeline structure with stages that mean something in your real sales motion, and Zapier or native integrations to Stripe and the rest of your stack. The whole build delivered as a snapshot you can clone into new sub-accounts, with documentation thorough enough that your in-house operator can keep tuning on day 31 without me.

GHL native
Primary platform, every layer in one stack
3 layers
Funnels, CRM pipeline, automation
Zapier + Stripe
Integrations to your stack you actually use
Yours day one
Snapshot, docs, admin transferred to you
What's Broken Today

Three failure modes most GHL builds miss.

Every GHL stack we audit has the same three holes. Different shapes, same root cause: the build was shipped, but the build doesn't actually match the sales motion it's supposed to support.

📉

Funnels that load but don't convert

Pretty pages that hit decent traffic but never compound into pipeline. Usually because the offer, the form, and the next-step nurture don't actually connect to each other or to the buyer's real decision moment.

📅

Automations fire on calendars, not behavior

Email sequences that send day 1, day 3, day 7 regardless of what the lead did. The team learns the metrics are noise and the leads learn to ignore the messages, both at the same time.

🌫️

Pipelines without real visibility

GHL is installed but the stages don't map to a real sales motion. Nobody knows what's actually hot, what's stalled, what should have been followed up on yesterday and was not.

The Build

One GHL stack. Every layer dialed.

A GHL build that ships every layer your team needs against the actual conversation your sales team has with a lead. Funnels and landing pages tuned to your offer with forms that ask for what the next step actually requires (no inflated field requests that kill conversion). Email and SMS sequences that branch on lead behavior, not calendar time. A pipeline structure with stages mapped to your real sales motion, with explicit entry and exit criteria so nobody has to guess what "qualified" or "hot" means on your team. Zapier or native integrations to Stripe, your scheduling, your accounting, and any other tool the stack touches. Snapshot delivered so the build can be cloned into new sub-accounts when you scale. Documentation thorough enough that your in-house operator can keep tuning after handoff without my involvement.

Services and Deliverables

What you get. Phase by phase.

Every phase ships with concrete deliverables you sign off on before the next begins. No vague "ongoing collaboration" hours, no mystery scope.

🔍
Phase 1 · Week 1
Audit and Foundation
  • Audit your current GHL setup if one exists, or stand up a clean fresh account
  • Map your actual sales motion to pipeline stages with explicit entry and exit criteria
  • Set up sub-account structure, domains, sending IPs, email and SMS providers
  • Define what "qualified", "hot", and "stalled" actually mean for your team in writing
🎯
Phase 2 · Week 2
Funnels and Landing Pages
  • 2 to 3 conversion-tuned funnels matched to your top traffic sources
  • Landing pages with forms tuned for the actual ask (no inflated field requests)
  • Booking flows with calendar integration and confirmation sequences
  • Mobile-first design with A/B test scaffolding ready for headline and CTA testing
🔁
Phase 3 · Week 3
Automation and Follow-Up
  • Email and SMS sequences that branch on lead behavior, not calendar time
  • Lead routing rules (round-robin, by territory, or weighted by close rate)
  • Internal alerts for hot leads with full context attached so sales acts fast
  • Win-back sequences for stalled leads with intent-aware re-engagement
🔌
Phase 4 · Week 4 (first half)
Integrations and Pipeline Health
  • Zapier or native integrations to Stripe, accounting, scheduling, and any other tool
  • Webhook architecture for any custom integration your team needs later
  • Pipeline health monitoring (stalls, dropouts, conversion rate per stage)
  • Performance audit identifying speed, deliverability, and UX issues to fix
🤝
Phase 5 · Week 4 (second half)
Documentation and Handoff
  • Complete snapshot of your build, ready to clone into new sub-accounts as you scale
  • Documentation covering every workflow, every funnel, every integration, every routing rule
  • Walkthrough Loom for each major system so your in-house operator can self-serve
  • All accounts, integrations, snapshot ownership, and admin access transferred to you
Timeline

Four weeks. Audit to handoff.

Each week ships a working layer of the stack. Click any week to see exactly what is live in your GHL account by Friday.

Deliverables this week
  • Current-state audit of existing GHL setup or clean fresh account stood up
  • Pipeline stages mapped to your real sales motion with explicit entry and exit criteria
  • Sub-account structure, domains, and email and SMS provider connections live
  • Written definitions of "qualified", "hot", and "stalled" your team can actually use
Deliverables this week
  • 2 to 3 conversion-tuned funnels matched to your top traffic sources, live
  • Landing pages with forms tuned to the actual next-step ask (no field bloat)
  • Booking flows with calendar integration and confirmation sequences active
  • A/B test scaffolding ready for headline and CTA testing on every funnel
Deliverables this week
  • Email and SMS sequences branching on lead behavior, not calendar time
  • Lead routing rules live (round-robin, territory, or weighted by close rate)
  • Internal hot-lead alerts firing with full lead context attached for sales
  • Win-back sequences for stalled leads with intent-aware re-engagement live
Deliverables this week
  • Zapier or native integrations to Stripe, accounting, scheduling, and the rest of your stack
  • Pipeline health monitoring with stalls, dropouts, and per-stage conversion visible
  • Complete snapshot of the build ready to clone into new sub-accounts as you scale
  • All accounts, integrations, snapshot ownership, and admin access transferred to you
Next Step

Let's walk your GHL stack together.

A 30 minute call where I share my screen, walk through the build, and we open your GHL account live to look at one funnel that is underperforming and one automation you have been wanting to build but could not quite spec. Happy to walk through commercials on the call.